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type_genre:"Aufsatz im Buch"
~subject:"Interview"
~subject:"Bankmarketing"
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Fundamentals of marketing research ; Vol. 3
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Handbuch Kommunikationsmanagement
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The effect of pretest method on error detection rates : experimental evidence
Reynolds, Nina
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Diamantopoulos, Adamantios
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2007
Persistent link: https://www.econbiz.de/10003540315
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Pretesting questionnaires : content analyses of respondents' concurrent verbal protocols
Bolton, Ruth N.
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2007
Persistent link: https://www.econbiz.de/10003540275
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Kreativität und Controlling? Wie geht das zusammen und welchen Sinn machen Pretests?
Glagow, Hella
- In:
Handbuch Kommunikationsmanagement
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(pp. 393-407)
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2005
Persistent link: https://www.econbiz.de/10003315102
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