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type_genre:"Aufsatz im Buch"
~subject:"Mobile application"
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Handbook on cross-cultural marketing
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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The impact of indigenous administrative norms on cross-cultural research : leveraging smartphone platforms to reduce potential bias threats
Rhodes, Eric S.
- In:
Handbook on cross-cultural marketing
,
(pp. 187-202)
.
2020
Persistent link: https://www.econbiz.de/10013459543
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The influence of location-aware mobile marketing messages on consumers' buying behavior
Gröppel-Klein, Andrea
;
Broeckelmann, Philipp
- In:
Quantitative marketing and marketing management : …
,
(pp. 353-377)
.
2012
Persistent link: https://www.econbiz.de/10009621749
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