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~isPartOf:"Brand research : [an outcome of the second International Conference on Brand Management]"
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Brand research : [an outcome of the second International Conference on Brand Management]
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Insight on celebrity endorsement : consumer perspective
Jain, Varsha
;
Daswani, Aarzoo
;
Kumar, Abhishek
- In:
Brand research : [an outcome of the second …
,
(pp. 141-153)
.
2009
Persistent link: https://www.econbiz.de/10009623337
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