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~isPartOf:"The journal of brand management : an international journal"
~person:"Johnson, Lester W."
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The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
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The journal of product & brand management
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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek
;
McDonald, Robert E.
;
Johnson, Lester W.
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
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