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~subject:"Athletes"
~isPartOf:"Journal of marketing communications"
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Journal of marketing communications
International journal of sports marketing & sponsorship
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International journal of sport management and marketing : IJSMM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Journal of sport management : the official journal of the North American Society of Sport Management
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
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Asia-Pacific journal of business administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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Fontys Venlo - publication of applied sciences
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Delineating the role of endorser's perceived qualities and consumer characteristics on celebrity endorsement effectiveness
Tzoumaka, Eugenia
;
Tsiotsou, Rodoula H.
;
Siomkos, George J.
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 307-326
Persistent link: https://www.econbiz.de/10011613174
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