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isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sportmarketing"
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Sportmarketing
Celebrity endorsement
12
Celebrity-Werbung
12
Advertising effects
10
Werbewirkung
10
Athletes
8
Sportler
8
Consumer behaviour
7
Konsumentenverhalten
7
Brand image
5
Markenimage
5
Sports marketing
4
Brand management
3
Endorsement
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Markenführung
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Brand extension
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India
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Indien
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Internet marketing
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Markentransfer
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Online-Marketing
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Professional sports
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Profisport
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Advertising
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Advertising contexts
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Associative memory network model
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Athlete celebrity
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Athlete endorsement
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Athlete reputational crisis
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Athletic performance
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Attitude
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Banner advertisement
1
Brand engagement
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Brand extensions
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Brand personality
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Celebrities
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Cognition
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Cognitive dissonance
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Brigham, Christopher
1
Chen, Chen-yueh
1
Crespo, Cátia Fernandes
1
Ferreira, Alcina Gaspar
1
Hsiao, Chia-lin
1
Hur, Youngjin
1
Kim, Dae Yeon
1
Lin, Yi-hsiu
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Mendes, Cédric
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Pansari, Anita
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
International journal of sports marketing & sponsorship
International journal of sport management and marketing : IJSMM
5
Journal of sport management : the official journal of the North American Society of Sport Management
2
Organizations and markets in emerging economies
2
Young consumers : insight and ideas for responsible marketers
2
European Sport management quarterly : ESMQ
1
Fontys Venlo - publication of applied sciences
1
Global business review
1
Innovation: organization & management : IOM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business & economics research
1
Journal of consumer behaviour : an international research review
1
Journal of economics and finance
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of sports economics
1
Managing sport business : an introduction
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Market : review for marketing theory and practice
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
Sport management review
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
Sport, Business and Management : an international journal ; SBM
1
Sportkommunikation
1
Taylor's business review / Taylor's Business School, Taylor's University Sdn Bhd : TBR ; a contemporary business journal
1
Vision : the journal of business perspective
1
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar
;
Crespo, Cátia Fernandes
; …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
Saved in:
2
The effect of endorsement and congruence on banner ads on sports websites
Yi, U-yŏng
;
Hur, Youngjin
;
Kim, Dae Yeon
;
Brigham, …
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10011781340
Saved in:
3
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
4
Celebrity endorsement for sporting events using classical conditioning
Chen, Chen-yueh
;
Lin, Yi-hsiu
;
Hsiao, Chia-lin
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
3
,
pp. 209-219
Persistent link: https://www.econbiz.de/10009550104
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