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isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Phua, Joe"
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International journal of advertising : the quarterly review of marketing communications
Journal of advertising : official publication of the American Academy of Advertising
Journal of marketing communications
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Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source credibility perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
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