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person:"Treme, Julianne"
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Celebrity endorsement
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Treme, Julianne
Roy, Subhadip
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Journal of sports economics
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The journal of media economics
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ECONIS (ZBW)
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Press pass : payoffs to media exposure among National Football League (NFL) wide receivers
Treme, Julianne
;
Allen, Samuel K.
- In:
Journal of sports economics
12
(
2011
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10009156750
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2
Effects of celebrity media exposure on box-office performance
Treme, Julianne
- In:
The journal of media economics
23
(
2010
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003983656
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