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subject:"Sports marketing"
~isPartOf:"Journal of marketing management : MM"
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Sports marketing
Celebrity endorsement
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Advertising effects
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Consumer behaviour
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Journal of marketing management : MM
International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Journal of sport management : the official journal of the North American Society of Sport Management
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Organizations and markets in emerging economies
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Young consumers : insight and ideas for responsible marketers
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Journal of promotion management : innovations in planning and applied research
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Managing sport business : an introduction
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Market : review for marketing theory and practice
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud
;
Gergaud, Olivier
;
Livat, Florine
- In:
Journal of marketing management : MM
31
(
2015
)
5/6
,
pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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