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subject:"Sports marketing"
~type:"book"
~person:"Urban, Sybilla"
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Sports marketing
Advertising effects
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Athletes
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Celebrity endorsement
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Celebrity-Werbung
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Deutschland
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Fernsehsendung
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Fernsehwerbung
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Germany
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Markenartikel
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Sportler
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Sportmarketing
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Television advertising
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Urban, Sybilla
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Fontys Venlo - publication of applied sciences
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Brandmanagement und Sport : Wirkung des Einsatzes von Sportlern in TV-Werbung auf potentielle Konsumenten
Sain, Soumit
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2012
Persistent link: https://www.econbiz.de/10010376172
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