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subject:"Sports marketing"
~type_genre:"Aufsatz in Zeitschrift"
~isPartOf:"European Sport management quarterly : ESMQ"
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European Sport management quarterly : ESMQ
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Market : review for marketing theory and practice
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Appraisal and coping with sport identity and associated threats : exploring Chinese fans reactions to "little fresh meat" in NBA advertisements
Wang, Yong
;
Mao, Luke Lunhua
;
Smith, Allison B.
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1759-1780
Persistent link: https://www.econbiz.de/10014443783
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