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~isPartOf:"Asia-Pacific journal of business administration"
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Asia-Pacific journal of business administration
Psychology & marketing
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Journal of promotion management : JPM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Celebrity, convergence and transformation
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Global business review
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International journal of hospitality management
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Asia Pacific journal of marketing and logistics
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Health marketing quarterly
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International journal of Indian culture and business management
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Exploring meaning transfer in celebrity endorsements : measurement and validation
Roy, Subhadip
;
Jain, Varsha
- In:
Asia-Pacific journal of business administration
9
(
2017
)
2
,
pp. 87-104
Persistent link: https://www.econbiz.de/10011740431
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2
The moderating role of consumer personality and source credibility in celebrity endorsements
Roy, Subhadip
;
Jain, Varsha
;
Rana, Pragati
- In:
Asia-Pacific journal of business administration
5
(
2013
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10009738416
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