//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of customer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Bibliometric review"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Bibliometric review
Celebrity endorsement
8
Celebrity-Werbung
8
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Beziehungsmarketing
2
Brand image
2
Markenimage
2
Relationship marketing
2
Advertising
1
Athletes
1
Attitude
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand equity
1
Celebrity attachment
1
Celebrity endorser
1
Celebrity endorsers
1
Consumer intention to buy
1
Cooperative intentions
1
Customer engagement
1
Customer integration
1
Dead celebrities
1
Delebs
1
Electoral campaign
1
Endorsement
1
Facial similarity
1
Fritz Heider
1
Image rights
1
Interactional intensity
1
Kundenintegration
1
Literature review
1
Markenartikel
1
Market
1
Mutual disclosure
1
Network visualization
1
Neuseeland
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Liu, Matthew Tingchi
1
Wang, Shaoshan
1
Published in...
All
Journal of customer behaviour
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Celebrity endorsement in marketing from 1960 to 2021 : a bibliometric review and future agenda
Wang, Shaoshan
;
Liu, Matthew Tingchi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
4
,
pp. 849-873
Persistent link: https://www.econbiz.de/10014285904
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->