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~person:"Langner, Tobias"
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Advertising effects
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Langner, Tobias
Roy, Subhadip
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Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
Langner, Tobias
;
Eisend, Martin
- In:
Breaking new ground in theory and practice
,
(pp. 453-462)
.
2011
Persistent link: https://www.econbiz.de/10009380990
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2
Immediate and delayed advertising effects of celebrity endorsers' attractiveness and expertise
Eisend, Martin
;
Langner, Tobias
- In:
International journal of advertising : the quarterly …
29
(
2010
)
4
,
pp. 527-546
Persistent link: https://www.econbiz.de/10008668127
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