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type_genre:"Reprint"
~isPartOf:"Sage library in marketing"
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Service quality
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Services marketing
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Beziehungsmarketing
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Relationship marketing
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Marketing theory
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Baron, Steve
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Sage library in marketing
Advances in service network analysis
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Marketing-mix strategies - product strategy and promotion strategy
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Transforming e-business practices and applications : emerging technologies and concepts
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Brand management ; Vol. 2
1
Chinese management in the 'harmonious society' : managers, markets and the globalized economy
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Corporate brand and corporate reputation
1
Design science theories and research practices
1
Evaluating research and the question of criteriology
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Managing outsourcing relationships
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New directions in organizational behavior ; Vol. 3
1
Strategic information systems ; Vol. 3
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The impact of culture
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ECONIS (ZBW)
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Towards a unifying marketing approach through service
Baron, Steve
(
contributor
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2010
Persistent link: https://www.econbiz.de/10008664676
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The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
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3
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
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2010
Persistent link: https://www.econbiz.de/10008664679
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