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person:"Gil Saura, Irene"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
Dienstleistungsqualität
16
Service quality
16
Beziehungsmarketing
12
Relationship marketing
12
Customer satisfaction
7
Kundenzufriedenheit
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Spain
6
Spanien
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Einzelhandel
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Retail trade
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Information technology
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Informationstechnik
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Lieferantenmanagement
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Supplier relationship management
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Betriebliche Wertschöpfung
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Consumer behaviour
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Customer value
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Hotel industry
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Hotellerie
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Konsumentenverhalten
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Kundenwert
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Logistics
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Logistik
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Value creation
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B2B
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Betriebliches Informationssystem
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Brand image
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Business intelligence system
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Business-to-business marketing
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Cognition
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Competitive advantage
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Computer-aided logistics
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Construct validity
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Customer integration
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Customer service
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E-commerce
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Economic satisfaction
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Electronic Commerce
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Journal of industrial and business economics
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How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
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