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Handbuch Kommunikationsmanagement
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Kreativität und Controlling? Wie geht das zusammen und welchen Sinn machen Pretests?
Glagow, Hella
- In:
Handbuch Kommunikationsmanagement
,
(pp. 393-407)
.
2005
Persistent link: https://www.econbiz.de/10003315102
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Internetgestützte Pretests mit Attention Tracking
Scheier, Christian
- In:
Handbuch Kommunikationsmanagement
,
(pp. 409-424)
.
2005
Persistent link: https://www.econbiz.de/10003315106
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