//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbemittel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testmarkt"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbemittel
Testmarkt
61
Test market
50
Consumer behaviour
12
Konsumentenverhalten
12
Werbewirkung
10
Advertising effects
9
Deutschland
9
Germany
9
Simulation
9
Theorie
9
Theory
9
Produkteinführung
8
Market research
7
Marktforschung
7
Innovation
6
Experiment
5
Innovation management
5
Innovationsmanagement
5
Befragung
4
Interview
4
Promotional materials
4
Absatzprognose
3
Advertising
3
Austria
3
Beziehungsmarketing
3
Brand image
3
Brand management
3
Bubbles
3
Börsenmakler
3
Consumer goods industry
3
Efficient market hypothesis
3
Effizienzmarkthypothese
3
Konsumgüterindustrie
3
Markenführung
3
Markenimage
3
Netherlands
3
Neues Produkt
3
Niederlande
3
Product management
3
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
German
3
English
1
Author
All
Becker, Justin
1
Delgado-Ballester, Elena
1
Kasprik, Rainald
1
Palazon, Mariola
1
Trommsdorff, Volker
1
Wild, Alexander
1
Published in...
All
European journal of marketing : EJM
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Jahrbuch Seniorenmarketing
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
2
"Marktforschung plus" integriert Werbung und Imagepflege - Seniorenscouts : der persönliche Draht macht Silber-Surfer zu Verbündeten
Wild, Alexander
- In:
Jahrbuch Seniorenmarketing
3
(
2008/09
),
pp. 179-204
Persistent link: https://www.econbiz.de/10003714840
Saved in:
3
Verfahren des Werbemittel-Pretesting
Trommsdorff, Volker
;
Becker, Justin
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 921-942)
.
2009
Persistent link: https://www.econbiz.de/10003766200
Saved in:
4
Werbewirkung auf dem Prüfstand : Konsequenzen aus der Kaufentscheidungsforschung, Gedächtnisforschung und Sozialpsychologie für das Werbemittel-Pretesting
Kasprik, Rainald
- In:
Marketing : ZFP ; journal of research and management
16
(
1994
)
4
,
pp. 247-256
Persistent link: https://www.econbiz.de/10001173599
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->