//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Tuck School of Business working paper / Tuck School of Business at Dartmouth"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testmarkt"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Consumer goods industry
1
Innovation management
1
Innovationsmanagement
1
Konsumentenverhalten
1
Konsumgüterindustrie
1
Product management
1
Produktmanagement
1
Test market
1
Testmarkt
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
1
Author
All
Hoffman, Donna L.
1
Kopalle, Praveen K.
1
Novak, Thomas P.
1
Published in...
All
Tuck School of Business working paper / Tuck School of Business at Dartmouth
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Fundamentals of marketing research ; Vol. 3
2
Handbuch Kommunikationsmanagement
2
Hochschulschriften zur Betriebswirtschaftslehre
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
SpringerLink / Bücher
2
Barcelona GSE working paper series : working paper
1
Basler Schriften zum Marketing
1
Die Betriebswirtschaft : DBW
1
Discussion paper / Center for Economic Research, Tilburg University
1
Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
1
Essays in experimental economics : decisions, beliefs, and market behavior in finance
1
European journal of marketing : EJM
1
Fundamentals of marketing research ; Vol. 2
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Gabler Edition Wissenschaft
1
Handbook on cross-cultural marketing
1
IAB-Forschungsbericht : aktuelle Ergebnisse aus der Projektarbeit des Instituts für Arbeitsmarkt- und Berufsforschung
1
International journal of advertising : the quarterly review of marketing communications
1
Involving customers in new service development
1
Jahrbuch Seniorenmarketing
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of econometrics
1
Journal of economics & management strategy : JEMS
1
Journal of international consumer marketing
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing : ZFP ; journal of research and management
1
Preprint / Fakultät für Wirtschaftswissenschaft der Otto-von-Guericke-Universität Magdeburg
1
Psychology & marketing
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Reihe: Marketing : MAR
1
Schriftenreihe der ASI - Arbeitsgemeinschaft Sozialwissenschaftlicher Institute
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The Global Gambling Industry : Structures, Tactics, and Networks of Impact
1
The Sage handbook of advertising
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The review of financial studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The "right" consumers for better concepts : identifying and using consumers high in emergent nature to further develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971869
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->