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person:"Meyer, Susanna"
~type_genre:"Article in journal"
~person:"Kopalle, Praveen K."
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Meyer, Susanna
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Jahrbuch der Absatz- und Verbrauchsforschung
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The "right" consumers for better concepts : identifying consumers high in emergent nature to develop new product concepts
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 854-865
Persistent link: https://www.econbiz.de/10008666404
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2
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Saved in:
3
Validierung von AD*VANTAGE®/ACT als Werbewirkungsindikator
Högl, Siegfried
;
Meyer, Susanna
;
Gierl, Heribert
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
49
(
2003
)
1
,
pp. 45-64
Persistent link: https://www.econbiz.de/10001759677
Saved in:
4
Die Wirkung von TV-Werbung auf den Absatz : Bestimmungsfaktoren der Werbewirkung
Högl, Siegfried
;
Meyer, Susanna
;
Gierl, Heribert
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
(
2003
)
4
,
pp. 44-50
Persistent link: https://www.econbiz.de/10001781222
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