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~subject:"Virales Marketing"
~person:"Moro, Sérgio"
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Moro, Sérgio
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ECONIS (ZBW)
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A data-driven approach to measure restaurant performance by combining online reviews with historical sales data
Fernandes, Elizabeth
;
Moro, Sérgio
;
Cortez, Paulo
; …
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012495005
Saved in:
2
Unfolding the characteristics of incentivized online reviews
Costa, Ana
;
Guerreiro, João Pedro Silva Martins
;
Moro, …
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 272-281
Persistent link: https://www.econbiz.de/10011995624
Saved in:
3
Sentiment classification of consumer-generated online reviews using topic modeling
Calheiros, Ana Catarina
;
Moro, Sérgio
;
Rita, Paulo
- In:
Journal of hospitality marketing & management
26
(
2017
)
7
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011783996
Saved in:
4
Are Yelp's tips helpful in building influential consumers?
Guerreiro, João Pedro Silva Martins
;
Moro, Sérgio
- In:
Tourism management perspectives : TMP
24
(
2017
),
pp. 151-154
Persistent link: https://www.econbiz.de/10011810760
Saved in:
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