Neamtu, Carmen - In: Buletin Stiintific - Scientific Bulletin 20 (2011), pp. 163-177
The crucial concern of advertisers is to make the advertised product (quickly) noticed and (easily) remembered. The use of the image thus becomes the solution, since, as compared to the verbalized expression, our mind can much more easily analyze images, in fractions of a second. It can argue,...