Gruber, Cristina - In: Knowledge Horizons - Economics 4 (2012) 1-2, pp. 126-130
The name of the commercial ad object is not emphasized only by visual means, but also through a series of linguistic means, which will be detailed in this article. When the name is a word already existing in the language (rumor, orchid, thought, arena, start, etc.) this word is, usually, used in...