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~person:"Barnes, Liz"
~subject:"Markenführung"
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Markenführung
Fashion
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Textile distribution
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Textilhandel
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Brand image
3
Brand management
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branding
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country of origin
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fashion
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retail brands
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Barnes, Liz
McColl, Julie
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Country of origin effect : looking back and moving forward
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
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