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type_genre:"Fallstudie"
~subject:"Event-Marketing"
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Journal of fashion marketing and management
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Multi-channel marketing, branding and retail design : new challenges and opportunities
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Small store design and marketing effects : experiential developments in SME fashion pop-up store strategies
Alexander, Bethan
;
Bain, Jessie Kaitlin
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 163-192)
.
2016
Persistent link: https://www.econbiz.de/10011582608
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Erfolgsfaktoren von Pop-up Stores : fallstudiengestützte Evaluation am Beispiel der Bekleidungsindustrie
Kastner, Olga Louisa
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2015
Persistent link: https://www.econbiz.de/10010505230
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The temporary store : a new marketing tool for fashion brands
Surchi, Micaela
- In:
Journal of fashion marketing and management
15
(
2011
)
2
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pp. 257-270
Persistent link: https://www.econbiz.de/10009232516
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