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~subject:"Online-Marketing"
~person:"Lee, S. S."
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ASMR
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automated text analysis
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beauty contents
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Lee, S. S.
He, Wu
3
Moro, Sérgio
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Rita, Paulo
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Abbate, Sandro
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Akula, Vasudeva
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Bai, Xue
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Kim, Jong Min
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Journal of advertising research
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Journal of media business studies
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ECONIS (ZBW)
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Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
2
Transparency management of content creators on social media : motivation, tenure, and status
Lee, S. S.
;
Shin, Jieun
;
Won, Jungyun
- In:
Journal of media business studies
20
(
2023
)
3
,
pp. 264-283
Persistent link: https://www.econbiz.de/10014319846
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