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person:"Kinker, Charlotte"
~person:"Berger, Jonah"
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automated textual analysis
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Kinker, Charlotte
Berger, Jonah
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Duden-Taschenbücher : eine Sonderreihe zum Großen Duden
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of marketing
2
Consumer psychology review
1
Marketing letters : a journal of research in marketing
1
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1
Consumer insights from text analysis
Packard, Grant
;
Moore, Sarah G.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 615-620
Persistent link: https://www.econbiz.de/10014370521
Saved in:
2
What holds attention? : linguistic drivers of engagement
Berger, Jonah
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
Journal of marketing
87
(
2023
)
5
,
pp. 793-809
Persistent link: https://www.econbiz.de/10014325449
Saved in:
3
Style, content, and the success of ideas
Boghrati, Reihane
;
Berger, Jonah
;
Packard, Grant
- In:
Journal of consumer psychology : JCP ; the official …
33
(
2023
)
4
,
pp. 688-700
Persistent link: https://www.econbiz.de/10014370576
Saved in:
4
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
5
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
6
Uniting the tribes : using text for marketing insight
Berger, Jonah
;
Humphreys, Ashlee
;
Ludwig, Stephan
;
Moe, …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012176296
Saved in:
7
Duden Wie schreibt man im Büro? : Ratschläge und Tips ; mit Informationen über die moderne Textverarbeitung
Kinker, Charlotte
-
1986
-
3., völlig neubearb. Aufl.
Persistent link: https://www.econbiz.de/10004585136
Saved in:
8
Duden, wie schreibt man im Büro? : Ratschläge und Tips ; mit Informationen über die moderne Textverarbeitung
Kinker, Charlotte
-
1979
-
2., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10004583264
Saved in:
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