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~subject:"Strategisches Management"
~person:"Edvardsson, Bo"
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Edvardsson, Bo
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Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp
;
Edvardsson, Bo
- In:
Journal of service management
25
(
2014
)
2
,
pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
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