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Theorie-Praxis-Verhältnis
5
Theory-practice divide
5
Großbritannien
2
Market segmentation
2
Marktsegmentierung
2
United Kingdom
2
1990-2006
1
Advertising effects
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Australien
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Consumer behaviour
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Event marketing
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Marketingmanagement
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Brownlie, Douglas
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Dibb, Sally
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Ferguson, Pauline
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1
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1
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McKechnie, Sally
1
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Journal of marketing management : MM
SpringerLink / Bücher
18
Cambridge handbook of strategy as practice
15
British journal of management : BJM
14
Springer eBook Collection
14
Journal of management inquiry
13
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
11
Management learning : the journal for managerial and organizational learning
10
Academy of Management learning & education : AMLE
8
Springer eBook Collection / Economics and Finance
7
The journal of applied behavioral science
7
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
7
Bridging the scholar-practitioner gap in human resources development
6
International journal of selection and assessment
6
Journal of management studies : JMS
6
The Oxford handbook of evidence-based management
6
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
5
Schmollers Jahrbuch : journal of contextual economics
5
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
5
Advances in developing human resources : ADHR
4
Advances in human resources management and organizational development (AHRMOD) book series
4
Betriebswirtschaftliche Forschung und Praxis : BFuP
4
Die Betriebswirtschaft : DBW
4
Human resource management review
4
Journal of business ethics : JOBE
4
Journal of business research : JBR
4
Kurswechsel : Zeitschrift für gesellschafts-, wirtschafts- und umweltpolitische Alternativen
4
Management accounting research
4
Ordo : Jahrbuch für die Ordnung von Wirtschaft und Gesellschaft
4
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
4
Palgrave pivot
4
Research in organizational change and development : an annual series featuring advances in theory, methodology and research
4
Scandinavian journal of management
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Sozialer Fortschritt : unabhängige Zeitschrift für Sozialpolitik
4
The economic journal : the journal of the Royal Economic Society
4
Working papers / Penn Institute for Economic Research
4
Academy of Management journal : AMJ
3
Advances in management accounting : a research annual
3
Betriebswirtschaftslehre und Unternehmensethik
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ECONIS (ZBW)
5
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1
"IMC is dead. Long live IMC" : academics' versus practitioners' views
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : MM
27
(
2011
)
13/14
,
pp. 1464-1478
Persistent link: https://www.econbiz.de/10009412784
Saved in:
2
Methodological reasons for the theory/practice divide in market segmentation
Dolnicar, Sara
;
Lazarevski, Katie
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10003838549
Saved in:
3
Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally
;
Simkin, Lyndon
- In:
Journal of marketing management : MM
25
(
2009
)
3/4
,
pp. 375-396
Persistent link: https://www.econbiz.de/10003838552
Saved in:
4
Experience marketing : a review and reassessment
Tynan, Caroline
;
McKechnie, Sally
- In:
Journal of marketing management : MM
25
(
2009
)
5/6
,
pp. 501-517
Persistent link: https://www.econbiz.de/10003874147
Saved in:
5
Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research
Brownlie, Douglas
;
Hewer, Paul
;
Ferguson, Pauline
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 395-409
Persistent link: https://www.econbiz.de/10003492052
Saved in:
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