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~type_genre:"Case study"
~subject:"Multinationales Unternehmen"
~person:"Ghauri, Pervez N."
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Der Markt : international journal of marketing
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The formalization of case study research in international business
Ghauri, Pervez N.
;
Firth, Rebecca
- In:
Der Markt : international journal of marketing
48
(
2009/10
)
1/2
,
pp. 29-40
Persistent link: https://www.econbiz.de/10003901648
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