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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"theory of planned behaviour"
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theory of planned behaviour
Consumer attitudes
4
Consumer behaviour
4
Konsumentenverhalten
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Verbrauchereinstellung
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Internet marketing
3
Online-Marketing
3
Social Web
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Social web
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social media
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Innovationsakzeptanz
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Brand
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Brand image
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Brand management
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Deutschland
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Facebook
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Germany
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Groupon
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Innovation diffusion
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Innovationsdiffusion
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Markenartikel
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Markenführung
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Markenimage
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Mobile communications
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Mobilkommunikation
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Product information
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Produktinformation
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Sales promotion
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TRA
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Verkaufsförderung
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attitudes toward creating content
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behavioural intention
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brand consciousness
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consumer promotion
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creating behaviour
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daily-deal websites
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determinants of behavioural intention
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expectancy-value model
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Logan, Kelty
2
Bright, Laura
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International journal of internet marketing and advertising : IJIMA
International journal of consumer studies
9
Cogent business & management
8
Cogent Business & Management
7
International journal of business innovation and research : IJBIR
7
International journal of business information systems : IJBIS
6
International journal of technology marketing : IJTMkt
6
International journal of business and globalisation : IJBG
5
International journal of economics and business research : IJEBR
4
Journal for global business advancement : JGBA
4
Journal for international business and entrepreneurship development : JIBED
4
Journal of entrepreneurship
4
Small enterprise research
4
World review of entrepreneurship, management and sustainable development
4
2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia
3
International journal of entrepreneurship and small business
3
International journal of entrepreneurship and small business : IJESB
3
International journal of islamic marketing and branding
3
International journal of sport management and marketing : IJSMM
3
Journal for international business and entrepreneurship development
3
Journal of enterprising culture
3
Asian Academy of Management journal
2
Business strategy and the environment
2
Economic research
2
Entrepreneurship research journal : ERJ
2
Global business & economics review
2
Global business review
2
International Journal of Electronic Finance
2
International journal of Indian culture and business management
2
International journal of Islamic marketing and branding
2
International journal of business and emerging markets : IJBEM
2
International journal of business environment : IJBE
2
International journal of economics and finance
2
International journal of electronic business
2
International journal of electronic finance : IJEF
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of entrepreneurial venturing
2
International journal of entrepreneurship and innovation management
2
International journal of innovation and sustainable development : IJISD
2
International journal of services and operations management
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Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
2
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
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