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~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Consumer attitudes
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Consumer behaviour
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Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing and consumer services
37
International journal of hospitality management
25
Cogent business & management
23
Journal of business ethics : JOBE
22
Journal of business research : JBR
22
International journal of consumer studies
17
Psychology & marketing
17
International entrepreneurship and management journal
15
Technological forecasting & social change : an international journal
15
Journal of Islamic marketing
14
Asia Pacific journal of marketing and logistics
13
Journal of travel and tourism marketing
12
NBER working paper series
12
Entrepreneurship, theory and practice : ET & P
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Tourism management : research, policies, practice
11
International journal of entrepreneurship and small business
10
Journal of consumer behaviour : an international research review
10
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
9
International journal of business information systems : IJBIS
9
International journal of business innovation and research : IJBIR
9
Journal of air transport management
9
Journal of enterprising culture
9
Journal of international consumer marketing
9
International Journal of Energy Economics and Policy : IJEEP
8
Journal of fashion marketing and management
8
The service industries journal
8
Working paper / National Bureau of Economic Research, Inc.
8
Entrepreneurial business and economics review : EBER
7
International journal of business and globalisation : IJBG
7
International journal of contemporary hospitality management
7
International journal of entrepreneurial behaviour & research
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality and tourism insights
7
Journal of marketing management : MM
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Journal of marketing theory and practice
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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The international journal of bank marketing : IJBM
7
Tourism management perspectives : TMP
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Administrative Sciences : open access journal
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1
The effect of consumer persuasion knowledge on scarcity appeal persuasiveness
Aguirre-Rodriguez, Alexandra
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 371-379
Persistent link: https://www.econbiz.de/10010230051
Saved in:
2
The typicality and accessibility of consumer attitudes toward television advertising : implications for the measurement of attitudes toward advertising in general
Jin, Hyun Seung
;
Lutz, Richard J.
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 343-357
Persistent link: https://www.econbiz.de/10010230056
Saved in:
3
Defending brands : effects of alignment of spokescharacter personality traits and corporate transgressions on brand trust and attitudes
Folse, Judith Anne Garretson
;
Burton, Scot
;
Netemeyer, …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 331-342
Persistent link: https://www.econbiz.de/10010230063
Saved in:
4
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
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