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subject:"Social Web"
~person:"Bae, Young Han"
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Social Web
Consumer behaviour
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Social web
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motivation
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multiplatform
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sharing
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social exchange theory
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social media ecosystem
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theory of reasoned action
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Bae, Young Han
Azhar, Mohd
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Gironda, John T.
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Ham, Chang-Dae
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Hamid, Sheeba
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Hung, Shin-Yuan
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International journal of market research
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Exploring sharing behaviors across social media platforms
Ham, Chang-Dae
;
Lee, Joonghwa
;
Hayes, Jameson L.
;
Bae, …
- In:
International journal of market research
61
(
2019
)
2
,
pp. 157-177
Persistent link: https://www.econbiz.de/10012172159
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