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person:"Brownlie, Douglas"
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Theorie-Praxis-Verhältnis
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Theory-practice divide
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Interdisciplinary research
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Brownlie, Douglas
Kieser, Alfred
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Journal of marketing management : MM
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The development of critical perspectives in marketing
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ECONIS (ZBW)
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Beyond the one-dimensional marketing manager : the discourse of theory, practice and relevance
Brownlie, Douglas
;
Saren, Michael
-
2009
Persistent link: https://www.econbiz.de/10003832355
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2
Theory into practice: meditations on cultures of accountability and interdisciplinary in marketing research
Brownlie, Douglas
;
Hewer, Paul
;
Ferguson, Pauline
- In:
Journal of marketing management : MM
23
(
2007
)
5/6
,
pp. 395-409
Persistent link: https://www.econbiz.de/10003492052
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