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subject:"Brand image"
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Search: subject_exact:"Toiletries industry"
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Brand image
Cosmetics industry
137
Kosmetikindustrie
137
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35
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Cosmetics
18
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18
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16
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Bachmann, Frank
1
Brodie, Roderick J.
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Ghaddar, Reem
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Plehwe, Kerstin
1
Runia, Peter
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Rüttgers, Christian
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Samarji, Ahmad
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Schmitz, Miriam
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Wahbi, Marwan
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Die Kampagnenmacher : die neuen Instrumente und Strategien erfolgreicher Stakeholder-Dialoge
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of international consumer marketing
1
KCS-Schriftenreihe
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Schriftenreihe Marketing, Management
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ECONIS (ZBW)
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Examining country of origin effect among Lebanese consumers : a study in the cosmetics industry
Zbib, Imad
;
Ghaddar, Reem
;
Samarji, Ahmad
;
Wahbi, Marwan
- In:
Journal of international consumer marketing
33
(
2021
)
2
,
pp. 194-208
Persistent link: https://www.econbiz.de/10012483610
Saved in:
2
Das Markenimage von Hersteller- und Handelsmarken : eine empirische Analyse der Imagekomponenten von Körperpflegemarken auf der Grundlage eines Markenidentitätskonzeptes ; [Ergebni...
Runia, Peter
;
Wahl, Frank
;
Rüttgers, Christian
-
2013
Persistent link: https://www.econbiz.de/10010212018
Saved in:
3
Der Aufbau einer Markenpersönlichkeit als Herausforderung des Markenmanagements : eine empirische Untersuchung anhand der Kosmetikbranche
Wiedmann, Klaus-Peter
;
Bachmann, Frank
;
Schmitz, Miriam
-
2008
Persistent link: https://www.econbiz.de/10003847046
Saved in:
4
Wenn Mut sich auszahlt : die "Dove Kampagne für wahre Schönheit"
Plehwe, Kerstin
- In:
Die Kampagnenmacher : die neuen Instrumente und …
,
(pp. 239-247)
.
2007
Persistent link: https://www.econbiz.de/10003741420
Saved in:
5
The influence of brand image and company reputation where manufacturers market to small firms: a customer value perspective
Cretu, Anca E.
;
Brodie, Roderick J.
- In:
Industrial marketing management : the international …
36
(
2007
)
2
,
pp. 230-240
Persistent link: https://www.econbiz.de/10003432087
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