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~isPartOf:"International journal of sport finance"
~subject:"Consumer behaviour"
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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