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~isPartOf:"International journal of sport finance"
~subject:"United States"
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2006-2008
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Advertising effects
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Consumer behaviour
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Return on Investment
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Soft drink
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International journal of sport finance
Working paper / National Bureau of Economic Research, Inc.
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Working paper series / Emory University, Department of Economics
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Journal of economics & management strategy : JEMS
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Advances in applied microeconomics : a research annual
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An analysis of the Olympic sponsorship effect on consumer brand choice in the carbonated soft drink market using household scanner data
Cho, Sungho
;
Lee, Minyong
;
Yoon, Taeyeon
;
Rhodes, Charles
- In:
International journal of sport finance
6
(
2011
)
4
,
pp. 335-353
Persistent link: https://www.econbiz.de/10009500276
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