Hosany, Sameer; Ekinci, Yuksel; Uysal, Muzaffer - In: International Journal of Culture, Tourism and … 1 (2007) 1, pp. 62-81
Purpose – To examine the contentious relationship between brand image and brand personality in the context of tourism destinations. Design/methodology/approach – The paper reviews the literature on brand (destination) image, brand (destination) personality and identifies examples of...