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~subject:"Markenimage"
~person:"Lai, Ivan K. W."
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Markenimage
Holiday behaviour
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Urlaubsverhalten
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Brand image
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Destination management
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Destinationsmanagement
3
Tourism
3
Tourism marketing
3
Tourismus
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Tourismusmarketing
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Destination image
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360-Degree virtual tour
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A sense of presence
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Beziehungsmarketing
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Customer satisfaction
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Designation of origin
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Engagement
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Experiment
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Fuzzy sets
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Fuzzy-Set-Theorie
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Gaming tourist destination
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Herkunftsbezeichnung
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Hotel industry
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Hotellerie
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Immersion
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International tourism
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Internationaler Tourismus
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Kundenzufriedenheit
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Memorable tourism experiences
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Mental imagery
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Revisit intention
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Lai, Ivan K. W.
Stylidis, Dimitrios
9
Pike, Steven
6
Gursoy, Dogan
5
Kotsi, Filareti
5
Kumar, Vikas
5
Chen, Chun-Chu
4
Kaushik, Arun Kumar
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Li, Mimi
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Tung, Vincent Wing Sun
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Assaker, Guy
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Baloglu, Seyhmus
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Campo, Sara
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Camprubí, Raquel
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Chen, Ching-fu
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Lee, Sojung
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León, Carmelo Javier
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Liu, Chih-Hsing
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Liu, Fang
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Lv, Xingyang
3
Morrison, Alastair M.
3
Okumus, Fevzi
3
Pan, Steve
3
Petrick, James F.
3
Pool, Javad Khazaei
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Stepchenkova, Svetlana
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Stylos, Nikolaos
3
Usakli, Ahmet
3
Wong, IpKin Anthony
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Aeberhard, Marc
2
Almeida-García, Fernando
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Andronikidis, Andreas
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Apostolopoulou, Artemisia
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Asha Devi
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Assaf, A. Georges
2
Atadil, Hilmi A.
2
Bellou, Victoria
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Biran, Avital
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Cai, Liping A.
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Journal of destination marketing & management
2
Journal of vacation marketing
1
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ECONIS (ZBW)
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1
Tea tourism : designation of origin brand image, destination image, and visit intention
Liang, Shao-Hua
;
Lai, Ivan K. W.
- In:
Journal of vacation marketing
29
(
2023
)
3
,
pp. 409-427
Persistent link: https://www.econbiz.de/10014293862
Saved in:
2
Identifying the response factors in the formation of a sense of presence and a destination image from a 360-degree virtual tour
Wu, Xiaohong
;
Lai, Ivan K. W.
- In:
Journal of destination marketing & management
21
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013041362
Saved in:
3
Gaming and non-gaming memorable tourism experiences : how do they influence young and mature tourists' behavioural intentions?
Wong, Jose Weng Chou
;
Lai, Ivan K. W.
- In:
Journal of destination marketing & management
21
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013041363
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