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subject:"Markenführung"
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Markenführung
Spielwarenbranche
143
Toy industry
143
USA
29
United States
29
Deutschland
23
Germany
23
The LEGO Group
18
Spielwaren
16
Toys
16
Denmark
15
Dänemark
15
China
13
Multinationales Unternehmen
10
Product safety
10
Produktsicherheit
10
Transnational corporation
10
Akkordlohn
8
Business history
8
Computerspiel
8
Consumer protection
8
Experiment
8
Football
8
Fußball
8
Leistungsanreiz
8
Lohn
8
Pakistan
8
Performance incentive
8
Piece rate
8
Product quality
8
Produktqualität
8
Technologietransfer
8
Technology transfer
8
Unternehmensgeschichte
8
Verbraucherschutz
8
Video game
8
Wages
8
Innovation
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Spielzeugindustrie
7
Brand management
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Japan
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German
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Bambauer-Sachse, Silke
1
Brandi, Søren
1
Breen, Bill
1
Hatch, Mary Jo
1
Liu, Erica
1
Robertson, David
1
Saldsieder, Kai Alexander
1
Saldsieder, Nina
1
Schultz, Majken
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Stecher, Robbert Nickolaj
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Wegberg, T. A.
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Branded spaces : experience enactments and entanglements
1
Der Markt : international journal of marketing
1
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
1
International management : cross-boundary challenges
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
Das Imperium der Steine : wie LEGO den Kampf ums Kinderzimmer gewann
Robertson, David
;
Breen, Bill
-
2014
Persistent link: https://www.econbiz.de/10010244669
Saved in:
2
Applying theory of branding synergy on customer experience and spatial design : a case study
Liu, Erica
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 157-165)
.
2013
Persistent link: https://www.econbiz.de/10010127892
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3
Wettbewerbsdifferenzierung durch Lizenzen
Saldsieder, Kai Alexander
;
Saldsieder, Nina
- In:
Erfolgreiche Markendifferenzierung : Strategie und …
,
(pp. 181-206)
.
2010
Persistent link: https://www.econbiz.de/10003925011
Saved in:
4
Toward a theory of brand co-creation with implications for brand governance
Hatch, Mary Jo
;
Schultz, Majken
- In:
The journal of brand management : an international journal
17
(
2009/10
)
8
,
pp. 590-604
Persistent link: https://www.econbiz.de/10008659260
Saved in:
5
Welche Effekte hat Brand Placement in PC-/Videospielen?
Bambauer-Sachse, Silke
- In:
Der Markt : international journal of marketing
46
(
2007
)
4
,
pp. 139-147
Persistent link: https://www.econbiz.de/10003655094
Saved in:
6
LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren
;
Stecher, Robbert Nickolaj
- In:
International management : cross-boundary challenges
,
(pp. 412-423)
.
2003
Persistent link: https://www.econbiz.de/10001800162
Saved in:
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