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Messepolitik
Messemarketing
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Trade fair marketing
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Messe
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Trade fair
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Deutschland
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Germany
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Event sector
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Veranstaltungswirtschaft
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Trade fair participation
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Messe <Wirtschaft>
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Marketingmanagement
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Messewirtschaft
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Beziehungsmarketing
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Event-Marketing
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Relationship marketing
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China
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Europa
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Europe
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Marketing
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Atmosphäre <Stimmung>
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Besucherverhalten
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Branchenentwicklung
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Business network
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Communication
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Digitalisierung
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Digitization
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Internet
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Kommunikation
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Kommunikationspolitik
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Marketing theory
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German
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Kassubek, Martin
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Wiedmann, Klaus-Peter
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ECONIS (ZBW)
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Messen und Messemarketing : morphologische Ansatzpunkte einer aktuellen Veranstaltungsform
Wiedmann, Klaus-Peter
;
Kassubek, Martin
-
2008
Persistent link: https://www.econbiz.de/10003826219
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Messe & Event : Österreichs 1. Fachmagazin für Messebusiness, Erlebnismarketing und Meetings
1997-: Parndorf : CRM Medientrend GmbH
;
anfangs: Wien : …
;
…
-
16.1997 -
Persistent link: https://www.econbiz.de/10002896351
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