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Aufsatzsammlung
Messemarketing
42
Trade fair marketing
29
Messe
19
Trade fair
19
Deutschland
13
Germany
13
Event sector
12
Veranstaltungswirtschaft
12
Messebeteiligung
9
Trade fair participation
9
Messe <Wirtschaft>
8
Theorie
7
Theory
7
Marketing management
5
Marketingmanagement
5
Messewirtschaft
5
Beziehungsmarketing
4
Event-Marketing
4
Relationship marketing
4
China
3
Europa
3
Europe
3
Marketing
3
Atmosphäre <Stimmung>
2
Besucherverhalten
2
Branchenentwicklung
2
Business network
2
Communication
2
Digitalisierung
2
Digitization
2
Internet
2
Kommunikation
2
Kommunikationspolitik
2
Marketing theory
2
Marketingtheorie
2
Messepolitik
2
Mobile Business
2
Mobile Telekommunikation
2
Mobile business
2
Räumliche Wirkung
2
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Type of publication
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Book / Working Paper
1
Language
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German
1
Author
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Kirchgeorg, Manfred
1
Source
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USB Cologne (EcoSocSci)
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Handbuch Messemanagement : Planung, Durchführung und Kontrolle von Messen, Kongressen und Events
Kirchgeorg, Manfred
(
contributor
)
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004818702
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