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Messebeteiligung
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Trade fair participation
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Interfaces : the INFORMS journal on the practice of operations research
1
The journal of business & industrial marketing
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
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ECONIS (ZBW)
4
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1
Overall performance of exhibitors at tradeshow : visitors perspective
Ravi Shankar C
;
L .Srividhya
- In:
GITAM journal of management : a quarterly publication …
12
(
2014
)
1
,
pp. 105-118
Persistent link: https://www.econbiz.de/10011287765
Saved in:
2
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
3
Using trade show information to enhance company success : an empirical investigation
Bettis-Outland, Harriette
;
Johnston, Wesley J.
;
Wilson, …
- In:
The journal of business & industrial marketing
27
(
2012
)
5
,
pp. 384-391
Persistent link: https://www.econbiz.de/10009665561
Saved in:
4
Exhibition booth personnel as the key to successful trade fairs
Heger, Günther
- In:
Trade show management : planning, implementing and …
,
(pp. 861-872)
.
2005
Persistent link: https://www.econbiz.de/10003143003
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