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subject:"Lieferantenmanagement"
~person:"Gopalakrishna, Srinath"
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Search: subject_exact:"Trade fair participation"
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Lieferantenmanagement
Messebeteiligung
3
Supplier relationship management
3
Trade fair participation
3
Messe
2
Trade fair
2
B-to-B
1
B-to-B-Marketing
1
B2B marketing
1
Behaviour
1
Beziehungsmarketing
1
Business-to-business marketing
1
Conjoint analysis
1
Conjoint-Analyse
1
Consumer behaviour
1
Customer engagement
1
Customer integration
1
Design
1
Engagement dynamics
1
Events
1
Konsumentenverhalten
1
Kundenintegration
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Target group
1
Trade shows
1
Verhalten
1
Zielgruppe
1
atmospherics
1
conjoint
1
trade show
1
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English
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Gopalakrishna, Srinath
Baaken, Thomas
1
Bettis-Outland, Harriette
1
Bloch, Peter H.
1
Crecelius, Andrew T.
1
Dasgupta, Aniruddha
1
Drapeau, Nancy
1
Geigenmüller, Anja
1
Haon, Christophe
1
Hensel, Claudia
1
Kirchgeorg, Manfred
1
Kästner, Evelyn
1
Lawrence, Justin M.
1
Lilien, Gary L.
1
Malthouse, Edward C.
1
Murarolli, Marina Scatolin
1
Roster, Catherine A.
1
Sarin, Shikhar
1
Sego, Trina
1
Springer, Christiane
1
Sridhar, Shrihari
1
Wu, Jianan
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
2
Exploring booth design as a determinant of trade show success
Bloch, Peter H.
;
Gopalakrishna, Srinath
;
Crecelius, …
- In:
Journal of business-to-business marketing
24
(
2017
)
4
,
pp. 237-256
Persistent link: https://www.econbiz.de/10011784954
Saved in:
3
An exploratory study of attendee activities at business trade show
Gopalakrishna, Srinath
;
Roster, Catherine A.
;
Sridhar, …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003976047
Saved in:
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