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subject:"Lieferantenmanagement"
~subject:"Erfolgsfaktor"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Lieferantenmanagement
Erfolgsfaktor
Messebeteiligung
5
Trade fair participation
5
B-to-B-Marketing
4
Business-to-business marketing
4
Messe
4
Trade fair
4
B2B marketing
2
Marketing management
2
Marketingmanagement
2
Supplier relationship management
2
Trade shows
2
Advertising effects
1
B2B Marketing
1
Bewertung
1
Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Business network
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Consumer behaviour
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Customer engagement
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Customer integration
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Engagement dynamics
1
Evaluation
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Events
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Exhibition
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Exhibitions
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Konsumentenverhalten
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Kundenintegration
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Literature review
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Promotions
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Relationship marketing
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Success factor
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Trade show
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Unternehmensnetzwerk
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Werbewirkung
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Drapeau, Nancy
1
Gopalakrishna, Srinath
1
Haon, Christophe
1
Lawrence, Justin M.
1
Ling-yee, Li
1
Malthouse, Edward C.
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Sarin, Shikhar
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Sego, Trina
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of business & industrial marketing
3
Journal of business-to-business marketing
2
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
2
Schriften zu Marketing und Management
2
Berichte aus der Betriebswirtschaft
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
International journal of hospitality management
1
Linde international
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Schriftenreihe Marketing, Management
1
Stakeholder im Fokus : Management-Ansätze für Messeveranstalter
1
Technological economics
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ECONIS (ZBW)
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Disconnect in trade show staffing : a comparison of exhibitor emphasis and attendee preferences
Haon, Christophe
;
Sego, Trina
;
Drapeau, Nancy
;
Sarin, …
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 581-595
Persistent link: https://www.econbiz.de/10012422362
Saved in:
2
Managing customer engagement at trade shows
Gopalakrishna, Srinath
;
Malthouse, Edward C.
;
Lawrence, …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 99-114
Persistent link: https://www.econbiz.de/10012107698
Saved in:
3
Marketing resources and performance of exhibitor firms in trade shows: a contingent resource perspective
Ling-yee, Li
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 360-370
Persistent link: https://www.econbiz.de/10003450774
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