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person:"Kleinaltenkamp, Michael"
~subject:"Preismanagement"
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Preismanagement
Lieferantenmanagement
37
Supplier relationship management
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Theorie
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Theory
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B-to-B-Marketing
16
Business-to-business marketing
16
Beziehungsmarketing
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Relationship marketing
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Investitionsgütermarketing
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Deutschland
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Germany
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Marketingmanagement
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Betriebliche Wertschöpfung
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Value creation
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Beschaffung
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Procurement
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Customer value
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Direktmarketing
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Kundenwert
5
Marketing management
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Business-to-Business-Marketing
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Kundenorientierung
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Transaction costs
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Transaktionskosten
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Beziehungsmanagement
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Brand management
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Bundling strategy
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E-commerce
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Electronic Commerce
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Inter-firm cooperation
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Leistungsbündel
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Markenführung
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Physical distribution
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Pricing strategy
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Product management
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Kleinaltenkamp, Michael
Hunold, Matthias
10
Muthers, Johannes
7
Schlippenbach, Vanessa von
6
Baake, Pio
5
Hinterhuber, Andreas
5
Homburg, Christian
5
Bonnet, Céline
4
Chambolle, Claire
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Choi, Tsan-Ming
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Dubois, Pierre
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Genchev, Bogdan
4
Mortimer, Julie Holland
4
Netzer, Oded
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Zhang, Jianxiong
4
Aust, Gerhard
3
Bose, Subir
3
Buscher, Udo
3
Cansier, Adrienne
3
Elmaghraby, Wedad
3
Flath, David
3
Klarmann, Martin
3
Kouvelis, Panos
3
Macchiavello, Rocco
3
Milliou, Chrysovalantou
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Murray, Chase
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Nariu, Tatsuhiko
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Noguera, Guillermo
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Orosel, Gerhard O.
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Petrakēs, Emmanuēl
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Raj, Ritwik
3
Röller, Lars-Hendrik
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Schiele, Holger
3
Schuppar, Björn
3
Sethi, Suresh P.
3
Sun, Lei
3
Utaka, Atsuo
3
Ventura, José A.
3
Vesterlund, Lise
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Villas-Boas, Sofia
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ECONIS (ZBW)
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1
Markt- und Produktmanagement : die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
)
-
2006
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003263628
Saved in:
2
Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
contributor
)
-
2006
-
2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515176
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
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