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person:"Kleinaltenkamp, Michael"
~type_genre:"Sammelwerk"
~subject:"Beziehungsmanagement"
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Beziehungsmanagement
Lieferantenmanagement
9
Supplier relationship management
9
Investitionsgütermarketing
8
Theorie
8
Theory
8
B-to-B-Marketing
7
Business-to-business marketing
7
Marketingmanagement
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Direktmarketing
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Marketing management
4
Beschaffung
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Beziehungsmarketing
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Business-to-Business-Marketing
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Physical distribution
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Preismanagement
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Pricing strategy
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Procurement
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Product management
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Produktmanagement
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Relationship marketing
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Sales promotion
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Verkaufsförderung
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Vertrieb
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Betriebliche Wertschöpfung
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Competitive strategy
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International marketing
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Internationales Marketing
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Market segmentation
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Marktsegmentierung
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Strategic management
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Strategisches Management
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Value creation
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Wettbewerbsstrategie
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00.09.1995
1
Bundling strategy
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Customer service
1
Deutschland
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Germany
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Inter-firm cooperation
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Kleinaltenkamp, Michael
Bruhn, Manfred
8
Homburg, Christian
6
Helmke, Stefan
4
Kilper, Heiderose
2
Payne, Adrian
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Pries, Ludger
2
Rößl, Dietmar
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Ahlert, Dieter
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Belz, Christian
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Dangelmaier, Wilhelm
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Deter, Henryk
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Hildebrandt, Holger
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Kracklauer, Alexander
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Kracklauer, Alexander H.
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Mandt, Tobias
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Moormann, Jürgen
1
Mühlmeyer, Joachim
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Plinke, Wulff
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Rapp, Reinhold
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Rese, Mario
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Roßbach, Peter
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Uebel, Matthias
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Geschäftsbeziehungsmanagement : Konzepte, Methoden, Instrumente
Kleinaltenkamp, Michael
(
ed.
)
-
2011
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10009309869
Saved in:
2
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
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