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person:"Pepels, Werner"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Lieferantenmanagement
11
Supplier relationship management
11
B-to-B-Marketing
5
Marketing management
3
Marketingmanagement
3
Theorie
3
Theory
3
Beziehungsmarketing
2
Business-to-Business-Marketing
2
Customer value
2
Deutschland
2
Dienstleistungsmanagement
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
2
Germany
2
Kundenwert
2
Quality management
2
Qualitätsmanagement
2
Relationship marketing
2
Service management
2
Automobilzulieferindustrie
1
Automotive supplier industry
1
Bundling strategy
1
Capital goods industry
1
Direktmarketing
1
Fertigungsprogramm
1
Firmenkundengeschäft
1
Investitionsgüterindustrie
1
Leistungsbündel
1
Master production schedule
1
Preismanagement
1
Preispolitik
1
Pricing strategy
1
Product management
1
Produktmanagement
1
Produktpolitik
1
Strategic management
1
Strategisches Management
1
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German
5
Author
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Pepels, Werner
Svensson, Göran
19
Kleinaltenkamp, Michael
16
Naudé, Peter
11
Ulaga, Wolfgang
11
Sharma, Arun
10
Kowalkowski, Christian
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Johnston, Wesley J.
8
Keränen, Joona
8
Jacob, Frank
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Henneberg, Stephan
6
Homburg, Christian
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Høgevold, Nils
5
Jalkala, Anne
5
Kindström, Daniel
5
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Published in...
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Praktische Betriebswirtschaft
1
Source
All
ECONIS (ZBW)
5
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1
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
Pepels, Werner
(
ed.
);
Ammann, Paul
(
contributor
)
-
2009
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003809831
Saved in:
3
B2B-Handbuch General Management : Unternehmen marktorientiert steuern
Pepels, Werner
(
contributor
);
Birker, Klaus
(
contributor
)
-
2008
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003772650
Saved in:
4
Business-to-Business-Marketing : Handbuch für Vertrieb, Technik, Service
Pepels, Werner
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10001350809
Saved in:
5
Technischer Vertrieb
Pepels, Werner
-
1998
-
1. Aufl
Persistent link: https://www.econbiz.de/10000980297
Saved in:
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