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type_genre:"Aufsatz im Buch"
~subject:"Online-Marketing"
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Search: subject_exact:"Trademark law"
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Online-Marketing
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Gräbig, Johannes
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
3
Contemporary research in e-branding
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Handbook of research on counterfeiting and illicit trade
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The SAGE handbook of digital marketing
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ECONIS (ZBW)
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1
Brandjacking in paid search : an unresolved problem
O'Connor, Peter
- In:
The SAGE handbook of digital marketing
,
(pp. 515-528)
.
2022
Persistent link: https://www.econbiz.de/10013367130
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2
Online brand protection
Chikada, Akino
;
Gupta, Anil
- In:
Handbook of research on counterfeiting and illicit trade
,
(pp. 340-365)
.
2017
Persistent link: https://www.econbiz.de/10011750957
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3
Trademark infringement in pay-per-click advertising
O'Connor, Peter
- In:
Contemporary research in e-branding
,
(pp. 148-160)
.
2009
Persistent link: https://www.econbiz.de/10003778178
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4
Verkehrsgeltung der Marke im Internet
Utz, Rainer
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 119-144)
.
2007
Persistent link: https://www.econbiz.de/10003530202
Saved in:
5
Onlinespezifische Kennzeichenrechtsverletzungen
Gräbig, Johannes
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 145-179)
.
2007
Persistent link: https://www.econbiz.de/10003530219
Saved in:
6
Virtuelle Brand Communities auf dem kennzeichenrechtlichen Prüfstand
Hoffmann, Marie-Louise
- In:
Marken im Internet : Herausforderungen und rechtliche …
,
(pp. 337-362)
.
2007
Persistent link: https://www.econbiz.de/10003530278
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