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~isPartOf:"Journal of advertising research"
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Journal of advertising research
Journal of regulatory economics
Journal of advertising
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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How mobile advertising works : the role of trust in improving attitudes and recall
Okazaki, Shintaro
;
Katsukura, Akihiro
;
Nishiyama, Mamoru
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 165-178
Persistent link: https://www.econbiz.de/10003611562
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